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buying a bike

Who decides what bike you want, or Would Cesaer have wanted a Cervelo?

31 August 2009

Cesaer probably wouldn’t want a Cervelo, since he couldn’t have known about them. The job of marketing companies is to make you aware of their products. I am amazed at some big bicycle companies marketing brilliance. They are able to make bicycles “win” races without athletes and make you want a particular brand so badly [...]

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