11 March 2010
I get calls every week asking if I can “fit” someone to their bike. This is the way most people view the process in my opinion. They may not even own the bicycle yet, as they may see one in a bike shop, read about it in a magazine or be exposed to advertising and [...]
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31 August 2009
Cesaer probably wouldn’t want a Cervelo, since he couldn’t have known about them. The job of marketing companies is to make you aware of their products. I am amazed at some big bicycle companies marketing brilliance. They are able to make bicycles “win” races without athletes and make you want a particular brand so badly [...]
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