KGS Bikes Custom Bicycles » Cervelo

Choosing the bike that is right for you. Why marketing departments make it difficult. They know you will be biased for them.

kgsbikes — Fri, 04 Mar 2011 14:19:53 +0000

In the custom bicycle business, KGS Bikes plays by different rules than the rest of the industry. Educating consumers so they can make objective decisions about the right bicycle to buy or whether their current bike is right or wrong for them is remarkably difficult. It seems that people aren’t really very good at listening [...]

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Choosing the bike that is right for you. Why marketing departments make it difficult. They know you will be biased for them.

Who decides what bike you want, or Would Cesaer have wanted a Cervelo?

kgsbikes — Sun, 28 Nov 2010 21:00:57 +0000

Cesaer probably wouldn’t want a Cervelo, since he couldn’t have known about them. The job of marketing companies is to make you aware of their products. I am amazed at some big bicycle companies marketing brilliance. They are able to make bicycles “win” races without athletes and make you want a particular brand so badly [...]

Post from: KGS Bikes Custom Bicycles

Who decides what bike you want, or Would Cesaer have wanted a Cervelo?

Do you own the bike, or does it own you?

kgsbikes — Tue, 12 Oct 2010 05:26:09 +0000

I get calls every week asking if I can “fit” someone to their bike. This is the way most people view the process in my opinion. They may not even own the bicycle yet, as they may see one in a bike shop, read about it in a magazine or be exposed to advertising and [...]

Post from: KGS Bikes Custom Bicycles

Do you own the bike, or does it own you?