Posts tagged as:

luxury

What is a high end bicycle, anyway?

14 January 2011

The bicycle industry defines “high end” bikes as those which cost over $1,500. That said, KGS custom bicycles start at around $8,000 and range up to over $30,000. Why are they so much more expensive than the bicycle industry’s definition? I subscribe to Seth Godin’s blog and one of his posts gave me the answer [...]

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Buying Luxury Discreetly

24 October 2010

Forbes.com just posted an article called Ten Ways to Buy Luxury Discreetly and in addition to sharing that article, I wanted to share with you some of the comments clients have made when coming in to get their KGS bicycles. The subhead to the article reads, “The financial crisis has made conspicuous consumption gauche. For [...]

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New Rules of Luxury Spending

14 January 2009

Since KGS Bikes is in the ultra high-end bicycle biz, I have a lot of very successful clients. In studying marketing to the affluent, I have found that people who have money tend to go to value, quality, and fewer but better products. A new article on Forbes.com supported this observation, called the New Rules [...]

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