12 January 2011
The 2010 Winter Olympics are happening and yesterday I saw Apolo Anton Ohno capture a silver medal which puts him in some pretty good company with Bonnie Blair and Eric Heiden. You might ask, “What does ice skating have to do with bicycling?” Well, it is not so much ice skating, but skating in general. [...]
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28 November 2010
Cesaer probably wouldn’t want a Cervelo, since he couldn’t have known about them. The job of marketing companies is to make you aware of their products. I am amazed at some big bicycle companies marketing brilliance. They are able to make bicycles “win” races without athletes and make you want a particular brand so badly [...]
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